![Huffington Post Names Liz Heron Executive Editor Huffington Post Names Liz Heron Executive Editor](https://wakayajeremiah.wordpress.com/wp-content/uploads/2015/09/liz.jpg?w=150)
Liz Heron, a veteran journalist and social media editor, has joined the Huffington Post as its new executive editor.
Ms. Heron spent the past 18 months at Facebook as the company’s head of news partnerships. Prior to that role, she logged stints at both The Wall Street Journal and the New York Times in prominent social media positions.
At the Huffington Post, Ms. Heron will effectively serve as editor-in-chief Arianna Huffington’s second-in-command. Her responsibilities will include oversight of both editorial strategy and audience development.
Ms. Huffington said she’s been searching for an executive editor for several months, and started talking to Ms. Heron roughly two months ago.
The plan is to have Ms. Heron and Ms. Huffington jointly steer the Huffington Post further toward embracing the “distributed content” philosophy being evangelized by the likes of BuzzFeed—that is, the strategy of publishing unique content on social media platforms. They still plan to maintain the Huffington Post’s distinctive brand and core audience, Ms. Huffington said.
“We’ve been expediting this transition to distributed content,” said Ms. Huffington. “And we’re a huge destination site still…with a very identified brand.”
Just prior to Ms. Heron’s arrival at Facebook, the company had launched Facebook Paper, a standalone news reading application that never really took off. But since then, Facebook’s importance to the digital publishing business—and its power to spread content—has only grown.
During Ms. Heron’s tenure the company introduced Facebook Instant Articles, which lets media companies publish content directly to Facebook users’ feeds.
Ms. Huffington said Ms. Heron’s experience working on that product provided her insight into Web publishing business models that will be crucial in her new role. “She’s been a driver of this transformation that is happening at all media companies,” Ms. Huffington said.
Write to Mike Shields at mike.shields@wsj.com
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